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Zeebox – the new Facebook?

by Heather McGreevy

Zeebox is claiming to be the new Facebook but I feel like we’ve heard it all before with previous contenders to the social media platform – most of which, might I add, have never managed to overshadow the major social networking site and many have had to shut down – Google Buzz anyone?

So what makes Zeebox think it has the power to become a major social media contender?

Zeebox describes itself as being “the new way to watch TV”. It’s a social networking app which connects you to your TV set via your laptop or iPad, allowing you to share, chat and tweet to your social media contacts about what you’re watching. As well as allowing you to communicate to people, it also shares information about what you and your friends are watching and creates links known as “Zeetags” as you watch your programme. These links pop up through your programme with links to other sites which will give you more insight into what it is you’re watching and also lets you purchase products related to the show too.

Zeebox is claiming to be everything you need in social media and networking, connecting you to friends, entertainment, information and products – essentially everything we claim to use the internet for in terms of personal use. However, could it be said that this is all a step too far for social media? Forgive me for being old-fashioned but why can’t we just watch a little TV without a series of links popping up beside me? And must we multi-task while watching the latest episode of Gossip Girl (or whatever you prefer to watch)? It seems to me that it’s a little excessive have my TV on, iPad at my side and laptop, well… on my lap. I really just want to relax and enjoy my favourite shows.

Don’t get me wrong, it’s a great idea in theory, but I think that it’s only a matter of time before you start getting frustrated with all the interactivity going on around you!

What do you make of the latest social media tool? Is it too much to handle or is this the future? Leave your thoughts below in our comment box

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