by Jenna McLauchlan
Most of you nerds reading this blog will understand a bit about Search Engine Optimisation (SEO); the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results (according to Wikipedia). However, it seems Stagecoach tycoon Brian Souter doesn’t understand all this technical nonsense and just wants his page at the top of Google’s search engine results when he types his name in.
Until August 13, the chief executive and founder of bus and train giant Stagecoach Group’s official website http://www.briansouter.com was one of the first listings which showed up on typing the search term “Brian Souter” into Google. The site then mysteriously disappeared. oooOOoo.
Whilst this would likely have been due to changes in Google’s search algorithm, Brian Souter and his team have likened Google’s actions to the abuse of power at News of The World.
Google would not comment on individual cases but said in a statement;
“Our search algorithm relies on more than 200 signals to help people find the answers they’re looking for, and last year alone we made more than 500 improvements to our algorithm, while experimenting with thousands more.
As a result Sir Brian is to embark on a campaign to end manipulation of which websites can be seen and which are blocked by search engines . . .Hmm good luck with that Brian.
“It’s not Google’s place to decide which sites we can see and those we can’t” said Souter’s PR and web media adviser Gordon Beattie.
In the meantime Brian shouldn’t worry because according to Google’s Keyword Tool there are only 12 global monthly searches for the phrase “Brian Scouter”.
No doubt he’ll get a few more links from all the publicity around his campaign against Google though.
So is Google on a mission to conceal the details of Sir Brain’s life (including his picture gallery and latest news) or does Brian just need help optimising his website from a decent digital marketing agency?
Oh and I suppose it’d be mean not to give Brian Scouter at least one link . . .